Calvin has cut a piece of cardboard to make a TV screen. He holds it up, and it's just like he's on TV. Calvin laments he can't force his way into millions of people's homes each day. He adds that on the other hand, no one in that home can turn him off.

Hobbes asks what it's like to be on TV. Calvin says it's great. Now that Calvin is on TV, he's different from everybody else. He's special. He says since everyone knows him, everything he does is newsworthy. He's a cultural icon. Hobbes thinks his antenna needs adjusting. Calvin shows Hobbes that he's going to use his prestige to endorse a product.

Calvin, eminent television personality, is doing a commercial for "Chocolate Frosted Sugar Bombs". They're crunchy on the outside, chewy on the inside. There isn't a single natural ingredient or essential vitamin to get in the way of the rich, fudgy taste. Calvin says it's the cereal he gets paid to recommend because he's famous. Calvin asks Hobbes what he thinks. He asks if Hobbes is filled with the desire to emulate him and eat the cereal he endorses. Calvin says if not, he can repeat this every 20 minutes. Hobbes tells him not to threaten him.

Calvin goes up to Mom telling her he has his own TV show. He sings his jingle about amazing Calvin, the one you'd like to meet, the one who can't be beat. Calvin thanks the audience. Mom wants to change the channel. Calvin tells her he's on all the networks.

Hobbes asks where Calvin's TV screen is. Calvin tells him his fall lineup got cancelled. Dad said one TV in the house was enough, and he preferred the one with the volume control. Hobbes suggests that Calvin go cable. Calvin has an idea for a sitcom called "Father Knows Zilch".