As Calvin watches television, he tells Hobbes people ask why they tolerate a culture that celebrates violence. He says it's because it's entertaining. He goes on to say that if warped values are the price of a vicarious thrill, so be it. The business should respond to customer demand. Hobbes says that the customer is always right. Calvin calls for them to shock and titillate him, he's got money.

Calvin says popular culture isn't responsible for selling twisted values. He says movies and television reflect the reality of their times. Artists depict hatred and violence because that's what they see. Hobbes asks why they don't see things of beauty and value. Calvin informs him that boring stuff doesn't sell. Hobbes rolls his eyes and says that shows such vision and integrity. Calvin says that there's nothing like a good gunfight to uplift the spirit.

Calvin informs Hobbes that since today's audience is so hip and sophisticated, they aren't affected by culture. They can separate fact from fiction. They're detached and jaded viewers not influenced by what they watch. Hobbes holds his ear and says he thinks he hears advertisers laughing. Calvin has to inflate his basketball shoes.